Episode #45 The Elephant in the Room Lead Generation for Brokers with John Maxwell

John Maxwell is an “Industry Veteran” and “Legend” having both run some of the most successful Brokerage Teams at one time having over 140 brokers he managed and mentored. John has spent 24 years in the Mortgage Industry and 17 of those as a top performing broker. He knows what it takes to run a successful Mortgage Brokerage.

John is the Co Founder of Uptick Marketing which is focused on providing a “real” solution for brokers in staying connected with their customers and in finding new ones to help brokers grow a sustainable Mortgage Business.

Uptick since it's inception has already been nominated for Broker Marketing Platform of the Year and was a Finalist for the Best Industry Service in the 2023 Australian Mortgage Awards.

John shares how Uptick are taking brokers from a drawer full of A.I.P.'s to providing solutions to getting a loan in place for the benefit of the brokers' clients and the broker too.

In a rising Property Market John shares why it's so important to take Action Now rather than wait.

John addresses head on the “Elephant in the Room” which is that Lead Generation doesn't work!

John provides context to how Uptick are addressing this by reminding us that it's a customer at the end of the phone that needs to be looked after and educated.

It's all about a Win for the Broker and a Win for the Consumer.

John shares how his team have become the “Virtual Back Office” for Brokers through ongoing client engagement and why this is producing repeat business with customers.

To learn more about the work John and his team are doing in providing amazing outcomes for motivated Brokers across Australia check out Uptick Marketing https://uptickmarketing.com.au/

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